Brand Spaces

Underneath, a Brand Space is a brand record inside your account, and every object the platform creates carries both your account identifier and that brand identifier. That is what makes the separation real rather than a filter in the interface: a campaign, a content item, an audience segment, or a connected integration belongs to one brand and is only ever read back with that brand attached.

The objects scoped to a Brand Space include:

• Audience — segments, customer profiles, demographic, behavioral, and interest data.
• Campaigns — campaign records, workflow steps, schedules, budgets, approvals, and creative assets.
• Funnels — funnels, their stages and steps, published funnel pages, and funnel templates you save.
• Content — every draft, scheduled, and published content item in Content Studio.
• Integrations — each connected platform authorization belongs to the Brand Space it was connected in.
• Agents and workflows — agent workflows and their execution history run against one brand at a time.
• Analytics and attribution — dashboards, saved reports, and attribution records are reported per brand.

1. Open Brand Space from the sidebar. If you have no brand yet, the page shows a create view instead of the normal tabs — you cannot organize campaigns, connect integrations, or create content until one brand exists.
2. Click Create Your First Brand to open the brand onboarding wizard. It runs five steps: Basic Info (brand name and logo), Industry (business details), Contact, Settings, and Confirm. Brand name, industry, and company size are required; the rest can be filled in later from Brand Management.
3. Once the brand exists, Brand Space opens on two tabs. Brand Assets holds the uploaded style guide, brand colors, the asset gallery, and the brand adherence settings. Brand Management holds brand information, contact details, brand details, and a danger zone for deleting the brand.
4. Use the brand switcher in the top navigation to change the active Brand Space. Picking a different brand switches the active brand on your session and reloads the app, so every screen re-queries against the new brand rather than showing stale data from the previous one.
5. Repeat for each additional brand. Creating a second Brand Space does not copy anything across from the first — new brands start empty by design.

Two related things live in a Brand Space, and they do different jobs. Brand Guidelines stores the visual identity: primary, secondary, accent, background, and text colors, a heading font and a body font, and the logo and icon files. That is the material the generation tools read from.

Brand adherence settings, on the Brand Assets tab, control how strictly generated content has to follow that material. You pick one of four levels:

• Strict — all guidelines followed exactly, no deviations.
• Moderate — small variations allowed while brand identity holds.
• Loose — creative freedom while staying true to core brand values.
• Custom — set a 0–100 value per category yourself.

The seven categories are brand voice, colors, typography, logo usage, writing guidelines, imagery style, and social media voice. There are also explicit toggles for allowing brand voice variations, color variations, and typography substitutions, and for requiring logo approval. Generated content can then be checked against these settings and comes back with an overall score and a per-category score.

These four are separate concepts and it is worth keeping them apart:

• Brand Space — the data boundary. What you are looking at right now in the app.
• Team — the people in your account. Members are invited by email as Viewer (read-only), Editor (can edit campaigns), or Owner (full access), and each member carries a list of the brands they have access to, with a role per brand.
• Workspace — a named collaboration space with its own members, used for grouping work; it does not replace the brand boundary.
• Agency — the multi-client layer. Agency screens add client management, cross-client dashboards and reports, an approvals queue covering agent actions across all client accounts, and budget allocation from an agency wallet down to a client and then to a specific brand.

An agency takes on a fourth client, a regional food brand. They create a Brand Space for it and run the onboarding wizard — name, logo, industry, contact. In Brand Guidelines they set the client palette and two fonts, then set brand adherence to Strict with logo approval required, because this client signs off on every asset.

Next they connect that client Meta Ads and Shopify accounts from Integrations. Those authorizations belong to the new Brand Space only; the three existing clients are unaffected and cannot see them. A strategist who only works on this client is invited to the team with Editor access to this brand, so switching brands in their navigation shows one entry rather than four.

From then on, everything the agency builds for the client — segments, campaigns, funnels, content, agent workflows — is created inside that Brand Space, and the agency dashboard rolls the results up alongside the other clients without mixing the underlying data.

Integrations are authorized per Brand Space, so disconnecting or re-authorizing a platform for one brand never touches another. Agent workflows run inside the Brand Space that was active when you built them, which is why an agent cannot read one brand audience and act on another. Analytics and attribution report against the active brand, and agency-level screens are the only place results from several brands appear side by side.

• You need at least one brand before campaigns, content, and integrations are usable. The Brand Space page will keep showing the create view until then.
• Switching brands reloads the application. That is deliberate — it clears cached data from the previous brand — but it means unsaved work in an open editor should be saved first.
• Brand adherence settings are stored per brand. Setting Strict on one brand does not apply it to your other brands.
• Deleting a brand is done from the danger zone on the Brand Management tab and takes the brand data with it. There is no cross-brand undo.
• There is no one-click copy of segments, campaigns, or content from one Brand Space into another. Set-up work is repeated per brand, which is why the onboarding wizard is short.